Founded by Nichole Paulson

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Sadie May's didn't start with a mission statement. It started with a loss.

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When Nichole was incarcerated, she lost her dog. Not to illness, not to old age — just to circumstance. It was one of the most painful parts of an already painful time, and it stayed with her. When she came home, she carried that grief and eventually turned it into something.

The name "Mutts and Mugshots" is hers. It's not edgy for its own sake — it's honest. It belongs to someone who lived it.

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Sadie May's exists because Nichole knows what it costs to lose that bond. And she decided no one else should have to.